The Case Files
Case Studies
Real problems. Real solutions. Measurable impact. A look at the activations, campaigns, and content systems we've built.
100M+
Organic views
14
Brand partners
1,750+
Curated guests
30–90
Day content lifecycles
Featured Case Study
EXPERIENTIAL · Art Basel Miami · 2025
Brave New Earth × Ritz-Carlton
The Challenge
PARTNYC built a six-figure immersive installation for Art Basel — AI-generated art, emotion-sensing wearables, live performances from 20+ artists across seven nights at The Ritz-Carlton South Beach. The build was world-class. What it needed was an operating layer that could move 250 of the right people through the room each night without breaking the experience.
What We Did
We handled guest curation, table assembly, run-of-show, and floor management — seven nights straight. Each night was assembled around the kind of guest list that produces organic press, creator coverage, and the right photos in the right places the next morning.
The Outcome
$100K+
Art Basel activation
7
Nights at The Ritz-Carlton
250+
Curated guests per night
1,750+
Total guests managed
The Strategy
We treated the run-of-show as a content engine, not a logistics problem. Curate the right audience, choreograph the night, and the room generates its own distribution.
Why It Worked
Most six-figure activations end when the lights go out. We treated who walked through the door as the most leveraged decision of the night — because the right room generates the right content, and the right content extends the activation by an order of magnitude.
Content Output
- 01Seven-night run-of-show documentation
- 02Organic UGC from 1,750+ curated guests
- 03Branded photography archive
- 04Press-grade event imagery for downstream distribution
Business Impact
Established Get A Grip as the operations layer for premier Art Basel programming. Repeat engagements followed — including the conversation that opened the door to a recurring monthly series in New York.
UGC In The Wild
Earned distribution — content the audience made
2 clips
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